Crespi x Miele – Cars & Offices, Pilar Buenos Aires 2024

VR experience developed for an event in Pilar, Buenos Aires allowing attendees to customize concept cars and drive them through immersive virtual environments.

For a special event by Crespi and Miele at Cars & Offices in Pilar, we created a VR experience where attendees customized concept cars—like the Crespi Formula Concept — and drove them in immersive environments.

This standalone installation blended automotive design with interactive storytelling, delivering a high-impact brand experience through innovation and simulation.

Project Highlights

Formula Concept Car Customization in VR

Immersive Driving Simulation

Event Experience at Cars & Offices (Pilar)