ABITA – Atlantic Real Estate Expo 2024

Their physical showroom — a digital twin that allowed visitors to experience the space remotely with full spatial awareness. Every detail was carefully recreated using real-time 3D technology, from lighting and materials to the exact arrangement of products available for sale.

This immersive solution empowered ABITA to showcase their full product catalog in a dynamic and interactive way, without the logistical limitations of a physical setup. Visitors could virtually walk through furnished environments, examine textures and finishes, and explore each space as if they were in the actual showroom — all within a polished, intuitive experience.

To complement the showroom experience, we also implemented a built-in product configurator that allowed users to interact with individual items — viewing them in detail, rotating them freely, and exploring variations in style, color, or finish. This feature added a new layer of product discovery and client engagement within the immersive space.

By integrating this VR tool into their expo presence, ABITA enhanced brand perception, expanded their reach beyond physical attendees, and positioned themselves as an innovative leader in real estate and home equipment solutions.